amika: backrooms

Enter The Backroom

help us shape what comes next

before a hair product hits shelves, it hits the salon backroom. that powerful place where stylists get to give it a trial run + decide whether it makes the cut for their clients. at amika, we know how essential it is to get your hands on a product first + have real time for testing. that’s why we’re

introducing amika: backrooms, a new community for stylists to try out our upcoming amika launch, earlier than ever.